How To Be Human
Adults often find it awkward to communicate through video. That’s unfortunate because video is an enormously engaging communications channel available. But mastering video is easy for a child. Why? Because children usually have someone specific in mind that they’re speaking to. The camera is just a means for reaching that person. It’s a tool . . . just like a telephone once was. To communicate like a human you need to have another human in mind when you talk. Demographic groups are not human. Market segments are not human. Millennials . . . they’re not human. Your mother is human. So...
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