Articulate a Vision
Well-chosen words can describe a value proposition, build consensus, and convince your partners to join in. Before clients buy your service they must buy your vision. And communicating compellingly to employees, customers, and investors ensures that no good ideas get left behind.
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Making your case before a group of colleagues, customers, or partners is a key function of the leader of any organization. An effective speech can motivate a team, inspire confidence and build the consensus necessary to move a group forward. An ineffective speech is a missed opportunity to do any of those things. When the stakes are high, your words must count.
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