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Blog | The Invisible Hand


Who Are You?

Posted by on Jan 10, 2017 in Blog | 0 comments

What do you do before you talk with strangers? You introduce yourself. You tell them who you are. Who Are You? The answer to that question is at the heart of any human relationship. It’s the basis of trust. But before you can answer, you need to ask yourself, who do you think you are? Organizations are the same way. Your name is just one piece of information. What you do is another. Why you do what you do is the most important piece of all. Some people call these mission and vision statements. What do you believe? What do you aspire to? What truths do you hold to be self-evident? Write...

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How To Be Human

Posted by on May 18, 2016 in Blog | 0 comments

Adults often find it awkward to communicate through video. That’s unfortunate because video is an enormously engaging communications channel available. But mastering video is easy for a child. Why? Because children usually have someone specific in mind that they’re speaking to. The camera is just a means for reaching that person. It’s a tool . . . just like a telephone once was. To communicate like a human you need to have another human in mind when you talk. Demographic groups are not human. Market segments are not human. Millennials . . . they’re not human. Your mother is human. So...

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First, Define Your Character

Posted by on May 18, 2016 in Blog | 0 comments

Corporate storytelling is all the rage. But before you can tell a story you need to know who the characters are. Mitt Romney got skewered for saying that corporations are people. But he wasn’t totally wrong. People have enormous influence on the personality and culture of an organization. They give it character. The great example of that is Apple Computer. Steve Jobs embodied the character of Apple. That was clear when he left the company and Apple became just another 80s tech company.  When Jobs returned, so did the character. And Jobs didn’t just talk about products. He talked about...

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5 Worst Things Companies Do on Facebook Today

Posted by on Jun 11, 2013 in Blog | 0 comments

By Carrie Kerpen, Inc Magazine, June 5, 2013 http://www.inc.com/carrie-kerpen/social-media-worst-company-mistakes-on-facebook.html   Have you ever seen the Condescending Corporate Brand Page? If not, check it out right now. Then come back to this Inc. post. Okay, welcome back! It’s hard to be a brand on Facebook. After all, Facebook is primarily a place for connecting with your close (and not-so-close) friends. While that’s happening, companies are furiously competing to get into your News Feed and get you to “engage” with them. And they’re not...

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Appropriate for the Moment

Posted by on Apr 25, 2013 in Blog, Uncategorized | 0 comments

Margaret Thatcher’s granddaughter, Amanda Thatcher, delivered a reading at the former Prime Minister’s funeral that could have been stale and stilted but was instead emotional and remarkably poised for a 19-year old. They weren’t her words.  She was reading from the Bible.  But her calm delivery while standing before family, the Queen, dignitaries from around the world, and millions of television viewers made a deep impression.  The words and her dignified delivery were entirely appropriate for the moment. She doesn’t rush her words.  She is well-rehearsed to...

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SocialMediaLabB2B — 4 Reasons Why Google+ is a Killer B2B Social Media Platform

Posted by on Apr 8, 2013 in Blog | 0 comments

4 Reasons Why Google+ is a Killer B2B Social Media Platform http://socialmediab2b.com/2013/02/b2b-social-media-google-plus-best-platform/ By Glenn Gow Mon, Feb 25, 2013 Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Why? Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what? Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. B2B marketers need to...

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